MACQUARIE TELECOM

CLIENT

Macquarie Telecom

BRIEF

To create images of the data centre featuring employees. Specifically we wanted images where either the employee or the machine dominated the image. The client loved my idea of emulating Wolfgang Sievers, a German immigrant to Australia who photographed industry in post WWII Victoria.

CHALLENGES

The data centre is under construction so we could only work on Sunday

The model, Kurt, was a Macquarie Telecom employee, so it was important to make him feel at ease.

 

Machine and Man # 1

Machine and Man # 2

‘Before’ image showing the drab existing lighting