CATEGORY: Environmental Portrait
CLIENT: Central Element
BRIEF: The client, a property developer, wanted environmental portrait images of their onsite workmen. The brief was to photograph work in progress and show the building site and what goes on there. The developers wanted to show the purchasers of the buildings where the building work was up to. They would send the images to the purchasers. As well as showing this work in progress they also wanted to convey that the buildings are being professionally built by reliable workmen. Instead of empty building sites, they wanted action.